How important is our image in business today? It's easy, in the age of remote work and the internet, to forget the importance of representing well. Shorts in place of suits, flip flops in place of wingtips are nice substitutions if you can swing it. The question is, can we?
Look at our global competition before deciding. If you're happy to live with a single customer, certain that you can count on them to always be around then...who cares? If you believe that if you aren't growing then you are shrinking, that there is someone in Mumbai or Hanoi or Beijing that wants your job and will throw their heart and soul into doing it better than you...just given a chance... Well then off with the flip flops and on with the serious time to get into business face.
When you know you are ready, you will show your swagger. By the power of reciprocity, you will grow as a human and in your business. Moreover, if your swagger is strong enough, you may just lead a few others to swag right along side.
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