The Point of No Return, Execution at Its Best.

Many of us flirt with the idea of full force maximum impact execution. Not many are willing to honestly go for it.  We enjoy watching a poker player go All In. We love the committed attitude of those who fought and died at the Alamo and we look at Caesar's crossing of the Rubicon as a gutsy move.  It's the Point of No Return Leadership that we seem to connect with.

When the explorer Hernando Cortes burned the ships his men and all who were there knew that he was in it for the long haul.  It was success or death.  There was no half hearted attempt at testing the waters.  When Lt. Col Jimmy Doolittle led the crews of 16 B-25 bombers off the deck of the USS Hornet in April of 1942, there were no instructions to return to the carrier if things got a little tough.  That's the kind of all in that builds brands.

I am pretty sure YOU are not happy with watching from the sidelines and I hope you aren't waiting for the last two minutes of the game to decide who your rooting for.  Set your course and head for your Rubicon.  Crockett, Bowie, Caesar, "Jimmy" Doolittle and Cortes are all known to us as symbols of bravery and determination.  No one remembers those who fail to even wade into the water.

Alea iacta est

"The die is cast"

Julius Ceasar's words upon crossing the Rubicon January 10, 49 BC