Wednesday, July 6, 2011

Growing Through The Recession

The good thing about an economic downturn is we often refocus our energy to check the fences.  We make sure our costs are in line, we have the organization structured properly, and that we have the best people on our team.  In short, we cut waste and pursue efficiency, unless you are the government.  At the end of that fence we look for new ways to grow.

  • Mergers- Through mergers we join forces and start the alignment process.  We count on the new organization having larger or more profitable market share.  
  • Acquisitions- Again we add a company, keeping key players and aligning redundancies.  The plan is once again to gain market share.
  • Organic- New customers are considered.  New programs or market sectors are identified and pursued.  While a slower growth, its design is the same, more market share.
 Truth is, you can grow through the recession.  The environment is fertile for customized mergers and acquisitions and consumers are hungry for new products and services.

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