Seriously...Free iPads Today!

Okay, first there is no free iPad, I am sorry.  Often the devil is in the details.  What you have just been subjected to is The Hook.  The hook is used by every marketer in some way.  It has a couple of unique characteristics.  It appeals to your sensibility and reason but they have a very short capture period.  Here are a few types:

1. Save money:  Discounted, Marked Down, Fire Sale!  After all, who doesn't want to save money?
2. Save time: Performs X three times faster, do X in a fraction of the time!
3. Free:  Need I say more?
4. Exclusivity: Live like a Rock Star, Only the Finest, For discriminating taste! Don't we all want to be in the exclusive group?
5. Timing:  Don't miss out, limited time offer, time is running out and my favorite going out of business. (We have a furniture dealer that's gone out of business 52 weekends of the last year!)

Hooks are intriguing and magnetic if they are unique and convincing.  As important as the hook is the immediate impression that we receive after taking the first step.  Fine you have my attention, now what?  If you are going to convince a world over sold and under delivered you better make your second impression stronger than your first.  Under promise and over deliver and you will not disappoint your customer.  I guarantee it or your money back!