"I just don't get it" said the entrepreneur. "We make a fantastic product, in fact, better than any of our competitors." The consultant asked, "What's not to get?" The entrepreneur answered, "It's market share. We are taking a nose dive." "Draw your business model for me" said the consultant. "I'm not sure I've ever done that, where would I start?"
The process of discovery often takes a curious path. I have found through visualization team members, partners and clients can quickly digest complex information and discover inconsistencies and/or errors. I'm providing a link to my friend Tom Hulme form the London IDEO office. It's a great place to start and I think you will enjoy the process. Click here to visualize your business model in 15 minutes.
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